5 Reasons why your Business should get better at Email Marketing

  • by Nkemdilim Uwaje-Begho
  • Apr 10, 2019
  • 0
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One of my mantras is ‘go where your customers are’….and inboxes are one of those places you will find them!


According to McKinsey, new customer acquisition is 40X more effective via Email than via Facebook and Twitter combined.


Here are 5 reasons why you should get better at Email Marketing:

1. Email Marketing gives you the ability to directly deliver targeted & personalised content through segmentation

2. Email Marketing promotes top of the mind awareness & brand recognition

3. Email Marketing boosts sales

4. Email Marketing provides the right metrics to know what works for your business and what doesn’t

5. Email Marketing increases traffic to your website


Nkemdilim Uwaje-Begho

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