6 Important Reasons Why Your Company Needs A Blog

  • by Ayodeji afolabi
  • Mar 09, 2020
  • 0
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You might be going back and forth about whether your organisation needs a blog. However, imagine a scenario where I revealed to you that writing is the most financially savvy approach to engaging your organic audience.

It’s valid! Over half of advertisers say that online blogs have expanded their brand perception, thought initiative, SEO, and web traffic. They increase the value of your organization and transform your site into a precious centre point of data.

If you still need some persuasion? Here are 6 reasons why your company needs a blog.

1. For Directing People To Your Website

Blogs are a time tested method for driving traffic back to your site. What’s more, since bog content can be evergreen — keeping you relevant at any time, site traffic really also improves over time. Here’s the reason. For every 10 blogs you create, one can possibly compound, which means site traffic increments after some time because of organic searches. When a blog entry has intensified or gone viral, it creates as much traffic as six normal posts.

2. Blogging helps you Educate your audience about your products/services

Blogs can be an opportunity to provide clarifications and teaching about what your products and services can truly offer. For instance, you could compose client contextual analyses, investigate explicit advantages, or provide easy-to-read “how-to” guides.

3. Blogging strengthens your brand image and boosts your credibility online

A strong brands image conveys consistency, validity, a feeling of affiliation and devotion. Creating content that mirrors the essence of your brand image and resonates with your customer base will endear people to your brand and improve your brand perception.

4. keeps your followers updated about your business

A Blog is a fabulous way to keep your followers tuned in about your business. While a site may be progressively useful in content and clear in tone, a blog offers greater adaptability to interface with clients in a way that shows what your identity is, not exactly what you do.

Think about your blog as your immediate correspondent channel. It’s a space to talk top to bottom about your product and administrations, share new product launches, and remark on pertinent industry updates.

5. Blog content can be repurposed for social media in many amazing ways

A relevant social post reporting new blog content and giving a connection is an incredible method to interface with your social media audience. Truth be told fascinating content is one of the reasons people follow brands on social media.

The truth is blogging is the best way to connect to your audience on social media. You get to build and earn from your audience and they would trust you with the products and services you have to offer.

Blogs are around for essentially until the end of time. The post you compose today will at present be online for more than a decade from now. Furthermore, as long as the substance is evergreen, your audience will always find the information useful.

6. Blogging is a great way to keep up to stay on top of relevant industry news and developments in your niche.

Blogging makes you keep up to date on your industry; you must be “up to date” about news, patterns and headlines. There are many ways in which you can stay up to date with the latest industry info, for example, subscribing to other blogs, setting google alerts, and joining conversions in communities.


Ayodeji afolabi
Ayodeji is a paid media specialist and data analyst with 3+ years of digital marketing experience. Linkedin

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