2019 In Review — We Couldn’t Have Done It Without You 🎊

  • by FutureSoft-Admin
  • Jan 16, 2020
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As we celebrate the New Year and new decade, we are also looking back on 2019 with gratitude for the victories we had, lessons that stretched us and made us grow and relationships we built that made the year truly special. Yes, you guessed it! 2019 was AMAZING!! Here are some highlights… We trained 1000+ […]

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10 Lessons from the 2019 Obama Summit…

  • by FutureSoft-Admin
  • Dec 17, 2019
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Some opportunities come once in a lifetime and being able to attend the 2019 Obama Summit in Chicago was definitely one of them. I was super excited when I was selected as one of the 5 Obama Africa Leaders that would represent our cohort at the summit. The summit was hosted at the Illinois Institute […]

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Instagram Likes Are Going Away: Everything You Need to Know

  • by FutureSoft-Admin
  • Dec 10, 2019
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Sometime this year what started as a rumour was followed by an official announcement from Instagram sharing plans to eliminate the like indicator in the app. Oh, don’t scream yet, because you’ll still be able to double-tap on your favourite content and like them, but you will no longer be able to see how many […]

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Digital Transformation: Why Companies Must Innovate Bottom-to-Top & Drive Stability Top-to-Bottom

  • by FutureSoft-Admin
  • Nov 08, 2019
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In a recent study by Forbes, 52% of Fortune 500 companies went bankrupt, were acquired, ceased to exist, or dropped off the list due to digital disruption since the millennium. Digital Transformation is more than just ‘doing’ Digital; it’s about remodelling your business’ strategies, organizational activities, processes, competencies, and models; leveraging the changes and opportunities of a […]

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5 Social Media Marketing Trends That’ll Continue in 2020

  • by FutureSoft-Admin
  • Oct 30, 2019
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Why you need to include these in your digital strategy for next year. This is usually the part of my blog where I (and pretty much everyone else) preach with amazing statistics of how many people in the world are actively using at least one social media daily and why your business needs to go […]

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Using Chatbots for Customer Support and Lead Generation

  • by FutureSoft-Admin
  • Oct 02, 2019
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In the first part of my last article, I unveiled the power of simple chatbots, and how smart Nigerian businesses can use chatbots to instantly convert leads and support customers on Facebook. Now I am fulfilling my promise to share more information on how chatbots can completely transform the customer experience on your website. Before we dive […]

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The Power of Design in Brand Communication

  • by FutureSoft-Admin
  • Oct 02, 2019
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Design is something we interact with on a daily basis. From a billboard on a highway, the glowing signage of a bar to the books on our shelves, we can find it all around us. We can’t escape it — we interact with design when we purchase products, read printed materials and navigate our electronic […]

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3 Ways of Reaching and Engaging Transformational Consumers

  • by FutureSoft-Admin
  • Sep 30, 2019
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In order to continue to survive businesses need to continuously reach new consumers and continuously engage these consumers to boost that bottomline. If you are reading this then you probably own and run your own business or plan to own and run your own business in the near future and want to learn how to […]

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5 Content Marketing Mistakes You Should Avoid In 2020

  • by FutureSoft-Admin
  • Sep 27, 2019
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2020 is just a few months away and trends show that some of the most successful brands online will be those who invest in strategic content marketing and tell the best stories. While the term “content marketing” may sound cliché to you, it is actually one of the most underrated marketing “weapons” of today, yet […]

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Why every Nigerian Business should consider building a Marketing Bot!

  • by FutureSoft-Admin
  • Sep 20, 2019
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How can a Lagos travel agency respond to customer inquiries at 3:am in the morning, when personnel are unavailable to answer calls or respond to chats? In today’s world, where most communication occurs on social networks, it is surprising that many Nigerian businesses do not use simple tools that address the question above. Click to […]

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