Image Source: Charles PH, via Unsplash I’m no magician, but if you are reading this post, here’s what I know about you… So, you finally decided to take your social media marketing seriously — from creating engaging visuals to writing, reviewing and rewriting every caption to make sure they inspire your audience to take the […]
Business and social media marketing A lot of African businesses still underestimate the power of social media in today’s world. However, Facebook currently has over 2. 3 billion monthly active users globally and over 2 million active users in Africa. Instagram records over 2 million active users daily globally and 900,000 active users in Africa, […]
Have you ever tried writing a social media post and you simply can’t remember what you wanted to write about? Sometimes you are just all out of ideas or haven’t taken the time to outline relevant themes for your organization and sometimes your graphics simply don’t engage the way you would like them to. Do […]
Your brand story is a core part of your brand identity and helps give life to your brand. Your brand story isn’t just what you tell people. It’s what they believe about your brand based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even […]
In the simplest of definitions, a logo is your brand identifier. From the usage of type design, a graphic mark or the combination of both, this can be achieved. Playing a fundamental role in the overall output of your brand identity, every element of your logo is important. Your font choice, colour and graphic mark […]
A lot of brands are winking in the dark without crafting and sharing the organisation’s brand story in a way that connects with customers. Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales- ish” way. This enables your brand to break through […]
Yesterday, in the middle of a brief for a website and technical audit project, a senior manager quizzed — “Why is it that every other Thursday, there’s a subtle trend to taste, touch, hear or feel a blast from the past around here?” “Why!” I responded in the most Kierkegaard manner, “It is not another […]
Despite the platform’s recent aggressive algorithm updates that seem to have everyone and especially influencers and businesses worried about the downturn in engagement numbers. Instagram remains a fast-growing mobile-first platform and records over 1bn monthly active users (Data as at June 2019) with 500mil daily active Instagram Story users (you may want to read that daily part […]
Content Marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. Simply put, it involves the strategic creation and distribution of digital content to achieve an outlined goal, more often than not content marketing is intended […]
Good brands are people and purpose-oriented, focused on meeting specific needs or wants. In order to continuously put people and purpose first, there must be an understanding that a brand cannot be stagnant, it must move with the ever-changing demands of its target audience. To maintain value in the marketplace, a brand must always ensure […]
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