Blog

Most companies that provide professional services typically do one of two things — They think that social media or any form of digital marketing offers no results and therefore do not embrace it or attempt to, but are extremely inconsistent and in turn see less than optimal results. In my experience running a digital marketing […]

In order to design a robust multi-level digital marketing strategy and create a cohesive content plan, incorporating the 3 elements of earned, owned and paid media is crucial. Earned, owned and paid media efforts are important to your overall business objectives and should intersect in your content marketing strategy. Understanding the differences between each type […]

In this digital age, almost everyone needs to prove their worth online. From small home-based businesses to medium and large companies, you will find everyone vying for online visibility focused on building a successful online and offline business. Every day hundreds of websites are created and launched. So how do you ensure that your website […]

Search Engine Optimization with the popular acronym SEO is the process of increasing the visibility of your website on search engines, such as Google. For any brand or business, the SEO goal is to come up first..or at least on the first page for any search that is related to the products or services that […]

It’s a new year and digital is definitely not going anywhere. Here are the top five digital marketing trends every African brand should watch out for and leverage. 1. Creative Content will remain KING — only with the right distribution strategy! Everyone loves some good content, whether it’s content created by brands, influencers or individuals, […]

One of my mantras is ‘go where your customers are’….and inboxes are one of those places you will find them! Studies have shown that people working in corporate environments easily spend between 4–6 hours every day doing their emails. Whether you are focused on a B2C segment within a specific income bracket or offer B2B […]

A lot of brands are winking in the dark without crafting and sharing the organisation’s brand story in a way that connects with customers. Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales- ish” way. This enables your brand break through the […]

What is your brand story? What do you want people to feel when they come in contact with your brand? Warmth, love, humor — do you know? Your brand story is a core part of your brand identity and helps give life to your brand. Your brand story isn’t just what you tell people. It’s what they […]

In order to continue to survive businesses need to continuously reach new consumers and continuously engage these consumers to boost that bottomline. If you are reading this then you probably own and run your own business or plan to own and run your own business in the near future and want to learn how to […]

Yesterday, in the middle of a brief for a website and technical audit project, a senior manager quizzed — “Why is it that every other Thursday, there’s a subtle trend to taste, touch, hear or feel a blast from the past around here?” “Why!” I responded in the most Kierkegaard manner, “It is not another […]