Getting Started with Content Marketing

  • by Miracle Ewim
  • Apr 01, 2021
  • 0
  • Category:

Content Marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. Simply put, it involves the strategic creation and distribution of digital content to achieve an outlined goal, more often than not content marketing is intended […]

READMORE

Chatbots in Nigeria — Opportunities for Digital First Businesses

  • by Orakwe John
  • Apr 01, 2021
  • 0
  • Category:

In this day and age your customers hold more power than ever before…here is why? Equipped with digital platforms that have almost endless reach, mobile phones for quick and seamless access to these platform and lots of people who can support their opinions their displeasure now transcends you losing a customer — their tweets, memes […]

READMORE

3 Ways To Enhance Your Customer Experience Using Augmented Reality

  • by Miracle Ewim
  • Apr 01, 2021
  • 0
  • Category:

We can all agree that tech has become an integral part of our lives, especially with the COVID-19 reality. Many brands have been forced to rethink their strategy and infuse tech in almost every step of the way. When we hear about new tech developments, it’s easy to get excited about what’s coming next; often, […]

READMORE

3 Sure Ways for African Brands to Accelerate Business Growth in 2021: Marketing & Communications Strategy Lessons from 2020 & Trends for 20201 Part I

  • by Nkemdilim Uwaje-Begho
  • Mar 31, 2021
  • 0
  • Category:

Last week Thursday, I had a great conversation with marketing and PR experts: Bella Ikeme and Ijeoma Balogun titled: Through The Line Africa — A Conversation with Digital, Marketing & PR Experts on — ‘Accelerating to Win In ‘The New Normal’: Marketing & Communications Strategy Lessons from 2020 & Trends to Adopt in 2021’. Can I just say […]

READMORE

5 Social Media Trends to Watch and Leverage in 2021

  • by John Maduforo
  • Mar 31, 2021
  • 0
  • Category:

2020 will be remembered as the year when we all took social media seriously. Or rather, we thought we did, until we were forced to stay at home and away from people and places that we loved thanks to the COVID19 pandemic. Social media has now become an integral part of our lives and daily […]

READMORE

3 Underrated yet Valuable Components for Your Brand

Branding is a must-have for any business, as it’s the link between the business and its customers. We can differentiate products from one another because of their branding. Your brand is what is presented to the public and is the cornerstone of your customer experience. If this aspect of a business is undermined, then the […]

READMORE

Why You Need A User Experience Designer For Your Web Project

  • by David Woruka
  • Mar 28, 2021
  • 0
  • Category:

The evolution of web design is one that has impacted all of us in one way or the other and has improved our lives in so many ways that it is hard to track. In the past twenty-nine years, we have seen websites evolve from pages with simple text lines to more robust platforms with […]

READMORE

4 Tips For African Brands To Increase Brand Awareness

  • by David Woruka
  • Nov 17, 2020
  • 0
  • Category:

The joy of every business owner is to have a brand that is instantly recognised and does not require an introduction. Brand awareness is a key influence in customer purchase decision making. Customer must first be aware of a product or service category and the players in such category before a purchase decision can be […]

READMORE