Despite the platform’s recent aggressive algorithm updates that seem to have everyone and especially influencers and businesses worried about the downturn in engagement numbers. Instagram remains a fast-growing mobile-first platform and records over 1bn monthly active users (Data as at June 2019) with 500mil daily active Instagram Story users (you may want to read that daily part […]
Content Marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. Simply put, it involves the strategic creation and distribution of digital content to achieve an outlined goal, more often than not content marketing is intended […]
In this day and age your customers hold more power than ever before…here is why? Equipped with digital platforms that have almost endless reach, mobile phones for quick and seamless access to these platform and lots of people who can support their opinions their displeasure now transcends you losing a customer — their tweets, memes […]
We can all agree that tech has become an integral part of our lives, especially with the COVID-19 reality. Many brands have been forced to rethink their strategy and infuse tech in almost every step of the way. When we hear about new tech developments, it’s easy to get excited about what’s coming next; often, […]
Last week Thursday, I had a great conversation with marketing and PR experts: Bella Ikeme and Ijeoma Balogun titled: Through The Line Africa — A Conversation with Digital, Marketing & PR Experts on — ‘Accelerating to Win In ‘The New Normal’: Marketing & Communications Strategy Lessons from 2020 & Trends to Adopt in 2021’. Can I just say […]
Day 12 of 2021 and what a year it has already been…from all indications we are in for a very interesting ride in 2021. Maybe even more interesting than 2020… Especially for African brands 2021 will be a year to regain momentum lost during the tumultuous 2020, however brands will also be challenged to meet […]
2020 will be remembered as the year when we all took social media seriously. Or rather, we thought we did, until we were forced to stay at home and away from people and places that we loved thanks to the COVID19 pandemic. Social media has now become an integral part of our lives and daily […]
by David WorukaBranding is a must-have for any business, as it’s the link between the business and its customers. We can differentiate products from one another because of their branding. Your brand is what is presented to the public and is the cornerstone of your customer experience. If this aspect of a business is undermined, then the […]
The evolution of web design is one that has impacted all of us in one way or the other and has improved our lives in so many ways that it is hard to track. In the past twenty-nine years, we have seen websites evolve from pages with simple text lines to more robust platforms with […]
The joy of every business owner is to have a brand that is instantly recognised and does not require an introduction. Brand awareness is a key influence in customer purchase decision making. Customer must first be aware of a product or service category and the players in such category before a purchase decision can be […]
by John Maduforo
by Miracle Ewim
by Orakwe John
by Nkemdilim Uwaje-Begho