Is Brand Storytelling Important?

  • by Miracle Ewim
  • Jul 31, 2019
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Your brand story is a core part of your brand identity and helps give life to your brand. Your brand story isn’t just what you tell people. It’s what they believe about your brand based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even […]

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Brand Storytelling: What, Why & How to Start Telling Your Story

  • by John Maduforo
  • May 09, 2020
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No matter how many times it has been told to us, we all still love a great story and it never gets old. With many businesses closed and as cities around the world continue to remain under lockdown, many brands have also drifted towards digital and social media platforms to engage and reach new potential […]

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