5 Reasons Your Social Media Marketing Needs a Content Strategy

  • by Nkemdilim Uwaje-Begho
  • Jul 05, 2019
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Have you ever tried writing a social media post and you simply can’t remember what you wanted to write about? Sometimes you are just all out of ideas or haven’t taken the time to outline relevant themes for your organization and sometimes your graphics simply don’t engage the way you would like them to. Do […]

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5 Ways Content Marketing Can help Your Brand

  • by Nkemdilim Uwaje-Begho
  • Jul 31, 2019
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A lot of brands are winking in the dark without crafting and sharing the organisation’s brand story in a way that connects with customers. Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales- ish” way. This enables your brand to break through […]

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Is Brand Storytelling Important?

  • by Miracle Ewim
  • Jul 31, 2019
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Your brand story is a core part of your brand identity and helps give life to your brand. Your brand story isn’t just what you tell people. It’s what they believe about your brand based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even […]

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5 Key Elements of a Good Logo

  • by David Woruka
  • Aug 09, 2019
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In the simplest of definitions, a logo is your brand identifier. From the usage of type design, a graphic mark or the combination of both, this can be achieved. Playing a fundamental role in the overall output of your brand identity, every element of your logo is important. Your font choice, colour and graphic mark […]

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Getting Started with Content Marketing

  • by Miracle Ewim
  • Sep 16, 2019
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Content Marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. Simply put, it involves the strategic creation and distribution of digital content to achieve an outlined goal, more often than not content marketing is intended […]

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Why Your Brand should periodically carry out a Brand Audit!

  • by David Woruka
  • Sep 20, 2019
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Good brands are people and purpose-oriented, focused on meeting specific needs or wants. In order to continuously put people and purpose first, there must be an understanding that a brand cannot be stagnant, it must move with the ever-changing demands of its target audience. To maintain value in the marketplace, a brand must always ensure […]

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5 Content Marketing Mistakes You Should Avoid In 2020

  • by Miracle Ewim
  • Sep 27, 2019
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2020 is just a few months away and trends show that some of the most successful brands online will be those who invest in strategic content marketing and tell the best stories. While the term “content marketing” may sound cliché to you, it is actually one of the most underrated marketing “weapons” of today, yet […]

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The Power of Design in Brand Communication

  • by David Woruka
  • Oct 02, 2019
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Design is something we interact with on a daily basis. From a billboard on a highway, the glowing signage of a bar to the books on our shelves, we can find it all around us. We can’t escape it — we interact with design when we purchase products, read printed materials and navigate our electronic […]

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The WHY, WHAT and HOW of Building Your Personal Brand

  • by Nkemdilim Uwaje-Begho
  • Apr 08, 2020
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I am sure you have noticed more and more personal brands popping up and business leaders finding creative and innovative ways to position themselves and their companies. You may be shaking your head at this trend and wondering why you should jump on the band wagon and invest in building your personal brand in the […]

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