Are you spending lots of time writing blog posts that don’t get any engagement? Or are you spending lots of money on outsourcing your content development and getting a very low ROI? If this is you and you are wondering what you are doing wrong then this blog post is for you. WHAT IS CONTENT […]
Image Source: Charles PH, via Unsplash I’m no magician, but if you are reading this post, here’s what I know about you… So, you finally decided to take your social media marketing seriously — from creating engaging visuals to writing, reviewing and rewriting every caption to make sure they inspire your audience to take the […]
A lot of brands are winking in the dark without crafting and sharing the organisation’s brand story in a way that connects with customers. Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales- ish” way. This enables your brand to break through […]
Content Marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. Simply put, it involves the strategic creation and distribution of digital content to achieve an outlined goal, more often than not content marketing is intended […]
2020 is just a few months away and trends show that some of the most successful brands online will be those who invest in strategic content marketing and tell the best stories. While the term “content marketing” may sound cliché to you, it is actually one of the most underrated marketing “weapons” of today, yet […]
Do you remember when the hashtag symbol “#” was just a symbol on our keypad and was only useful when we dialled USSD codes or an IVR system asked you to press the pound key? Today, it’s not just a popular term on Social Media Channels like Instagram, but rather a means of discovering content […]
No matter how many times it has been told to us, we all still love a great story and it never gets old. With many businesses closed and as cities around the world continue to remain under lockdown, many brands have also drifted towards digital and social media platforms to engage and reach new potential […]
Like marketing on any other platform before social media, having a strategy is a key element of the process. Whatever your goal for being on social media is, not having a well-thought strategy can render your efforts counter-productive. Marketing and advertising have come a long way from TV, radio, newspaper, and magazines etc. The world […]
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