8 Social Media Marketing Tools Your Competition Is Using to Succeed

  • by John Maduforo
  • Jun 06, 2019
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Image Source: Charles PH, via Unsplash I’m no magician, but if you are reading this post, here’s what I know about you… So, you finally decided to take your social media marketing seriously — from creating engaging visuals to writing, reviewing and rewriting every caption to make sure they inspire your audience to take the […]

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5 Ways Content Marketing Can help Your Brand

  • by Nkemdilim Uwaje-Begho
  • Jul 31, 2019
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A lot of brands are winking in the dark without crafting and sharing the organisation’s brand story in a way that connects with customers. Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales- ish” way. This enables your brand to break through […]

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Getting Started with Content Marketing

  • by Miracle Ewim
  • Sep 16, 2019
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Content Marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. Simply put, it involves the strategic creation and distribution of digital content to achieve an outlined goal, more often than not content marketing is intended […]

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5 Content Marketing Mistakes You Should Avoid In 2020

  • by Miracle Ewim
  • Sep 27, 2019
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2020 is just a few months away and trends show that some of the most successful brands online will be those who invest in strategic content marketing and tell the best stories. While the term “content marketing” may sound cliché to you, it is actually one of the most underrated marketing “weapons” of today, yet […]

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Brand Storytelling: What, Why & How to Start Telling Your Story

  • by John Maduforo
  • May 09, 2020
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No matter how many times it has been told to us, we all still love a great story and it never gets old. With many businesses closed and as cities around the world continue to remain under lockdown, many brands have also drifted towards digital and social media platforms to engage and reach new potential […]

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The Only Instagram Hashtag Guide You Need in 2020

  • by John Maduforo
  • Feb 17, 2020
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Do you remember when the hashtag symbol “#” was just a symbol on our keypad and was only useful when we dialled USSD codes or an IVR system asked you to press the pound key? Today, it’s not just a popular term on Social Media Channels like Instagram, but rather a means of discovering content […]

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