Using Chatbots for Customer Support and Lead Generation

  • by FutureSoft-Admin
  • Oct 02, 2019
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In the first part of my last article, I unveiled the power of simple chatbots, and how smart Nigerian businesses can use chatbots to instantly convert leads and support customers on Facebook. Now I am fulfilling my promise to share more information on how chatbots can completely transform the customer experience on your website. Before we dive […]

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5 Content Marketing Mistakes You Should Avoid In 2020

  • by FutureSoft-Admin
  • Sep 27, 2019
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2020 is just a few months away and trends show that some of the most successful brands online will be those who invest in strategic content marketing and tell the best stories. While the term “content marketing” may sound cliché to you, it is actually one of the most underrated marketing “weapons” of today, yet […]

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Getting Started with Content Marketing

  • by FutureSoft-Admin
  • Sep 16, 2019
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Content Marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. Simply put, it involves the strategic creation and distribution of digital content to achieve an outlined goal, more often than not content marketing is intended […]

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5 Creative Ways Your Business Can Engage Followers Using Instagram’s Story Stickers

  • by FutureSoft-Admin
  • Sep 13, 2019
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Despite the platform’s recent aggressive algorithm updates that seem to have everyone and especially influencers and businesses worried about the downturn in engagement numbers. Instagram remains a fast-growing mobile-first platform and records over 1bn monthly active users (Data as at June 2019) with 500mil daily active Instagram Story users (you may want to read that daily part […]

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Lyrics and Project Management

  • by FutureSoft-Admin
  • Aug 09, 2019
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Yesterday, in the middle of a brief for a website and technical audit project, a senior manager quizzed — “Why is it that every other Thursday, there’s a subtle trend to taste, touch, hear or feel a blast from the past around here?” “Why!” I responded in the most Kierkegaard manner, “It is not another […]

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Is Brand Storytelling Important?

  • by FutureSoft-Admin
  • Jul 31, 2019
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What is your brand story? What do you want people to feel when they come in contact with your brand? Warmth, love, humour — do you know?   Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales- ish” way. Your brand story isn’t just […]

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5 Ways Content Marketing Can help Your Brand

  • by FutureSoft-Admin
  • Jul 31, 2019
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A lot of brands are winking in the dark without crafting and sharing the organisation’s brand story in a way that connects with customers. Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales- ish” way. In a world where so much noise […]

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5 Reasons why your Business should get better at Email Marketing

  • by FutureSoft-Admin
  • Apr 10, 2019
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One of my mantras is ‘go where your customers are’….and inboxes are one of those places you will find them! Studies have shown that people working in corporate environments easily spend between 4–6 hours every day doing their emails. Whether you are focused on a B2C segment within a specific income bracket or offer B2B […]

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5 Digital Marketing Predictions for African Brands in 2019

  • by FutureSoft-Admin
  • Jan 16, 2019
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It’s a new year and digital is definitely not going anywhere. Here are the top five digital marketing trends every African brand should watch out for and leverage. 1. Creative Content will remain KING — only with the right distribution strategy! Everyone loves some good content, whether it’s content created by brands, influencers or individuals, the more […]

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