5 Reasons why your Business should get better at Email Marketing

  • by Nkemdilim Uwaje-Begho
  • Apr 10, 2019
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One of my mantras is ‘go where your customers are’….and inboxes are one of those places you will find them!   Studies have shown that people working in corporate environments easily spend between 4–6 hours every day doing their emails. Whether you are focused on a B2C segment within a specific income bracket or offer […]

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Why Your Brand should periodically carry out a Brand Audit!

  • by David Woruka
  • Sep 20, 2019
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Good brands are people and purpose-oriented, focused on meeting specific needs or wants. In order to continuously put people and purpose first, there must be an understanding that a brand cannot be stagnant, it must move with the ever-changing demands of its target audience. To maintain value in the marketplace, a brand must always ensure […]

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3 Ways of Reaching and Engaging Transformational Consumers

  • by Onyinye Umeokoro
  • Sep 30, 2019
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In order to continue to survive businesses need to continuously reach new consumers and continuously engage these consumers to boost that bottom line. If you are reading this then you probably own and run your own business or plan to own and run your own business in the near future and want to learn how […]

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