5 Ways Content Marketing Can help Your Brand

  • by Nkemdilim Uwaje-Begho
  • Jul 31, 2019
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A lot of brands are winking in the dark without crafting and sharing the organisation’s brand story in a way that connects with customers. Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales- ish” way. This enables your brand to break through […]

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Is Brand Storytelling Important?

  • by Miracle Ewim
  • Jul 31, 2019
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Your brand story is a core part of your brand identity and helps give life to your brand. Your brand story isn’t just what you tell people. It’s what they believe about your brand based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even […]

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5 Content Marketing Mistakes You Should Avoid In 2020

  • by Miracle Ewim
  • Sep 27, 2019
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2020 is just a few months away and trends show that some of the most successful brands online will be those who invest in strategic content marketing and tell the best stories. While the term “content marketing” may sound cliché to you, it is actually one of the most underrated marketing “weapons” of today, yet […]

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Brand Storytelling: What, Why & How to Start Telling Your Story

  • by John Maduforo
  • May 09, 2020
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No matter how many times it has been told to us, we all still love a great story and it never gets old. With many businesses closed and as cities around the world continue to remain under lockdown, many brands have also drifted towards digital and social media platforms to engage and reach new potential […]

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3 Brands that have maximized Design and Storytelling in the COVID-19 Pandemic

  • by David Woruka
  • May 05, 2020
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We entered into the new decade with high hopes and good cheer. We reflected on the past ten years and made projections for the next ten. The plane for brands was set for smooth sailing, but the COVID-19 pandemic struck and uncertainties ravaged the majority of economic sectors, pushing some sectors to the brink of […]

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