Marketing, Shareholder Value & Risk:
The Importance of Board Oversight
on Brand Marketing.

 Elevate your board’s impact by unlocking the untapped potential of brand marketing in your boardroom! Join our upcoming masterclass, “Marketing, Shareholder Value & Risk: The Importance of Board Oversight on Brand Marketing,” where we delve into the critical role of board governance in steering the ship of marketing strategy.

In many boardrooms, marketing often takes a backseat, leading to oversight gaps that may impact shareholder value and expose the company to unforeseen risks. Few directors possess hands-on marketing experience, and even fewer actively participate in committees dedicated to marketing matters. The consequences? Boards may ask the wrong questions, receive misguided information, or engage in anecdotal discussions misaligned with their mandate.

Why does it matter?

Brand marketing is paramount to a company’s future, thus weak or absent marketing governance, much like financial governance, can have long-term repercussions, affecting shareholder value and exposing the company to emerging risks. This masterclass promises to equip board members and executives with the insights necessary to elevate brand marketing discussions to the forefront of strategic decision-making.

Key Highlights:

• Learn to align marketing efforts with the overall business strategy.
• Gain insights into essential brand marketing metrics and their impact on shareholder value.
• Harness customer trends to fuel a dynamic pipeline of innovations for sustainable growth.
• Pose pertinent questions about the optimal marketing technology stack, structure, and talent needed for successful strategy execution.

Don’t miss this opportunity to empower your board with the knowledge needed to enhance shareholder value and proactively navigate the evolving landscape of marketing-related risks. 

Sign up for our Free Masterclass TODAY!