Gone are the days when it was the sole responsibility of marketing to design and implement a brand’s strategy.

To design and implement a brand strategy that truly differentiates and is able to overcome present challenges to build brand equity and brand sustenance, responsible leadership must be involved and chart this course from the front.

Learn How To Build Brands for High Performance and Sustainability from Brand Strategy and Digital Transformation experts Nkemdilim Uwaje Begho and Bella Ikeme!

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Tell us about your Brand Challenges

Brand strategy must be developed and discussed at the highest level and should form part of strategic deliberations of every board.

Boards and their sub committees must be aware of various facets and risks that a poorly designed brand strategy or the lack thereof brings with it. Risks such as a Poor Customer Experience and how it impacts Customer Retention; Poor Employee Experience and how it impacts attracting and retaining high performing talent; Importance of ERGs (Employee Resource Groups); Reputational Risk; Greenwashing; Bluewashing; Transparency and the Impact on Communications and Stakeholder engagement; Lack of DEI and how it impacts brand perception, and Digital Transformation (Customer Experience, Operations, Required Skills)

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