In the simplest of definitions, a logo is your brand identifier. From the usage of type design, a graphic mark or the combination of both, this can be achieved. Playing a fundamental role in the overall output of your brand identity, every element of your logo is important. Your font choice, colour and graphic mark […]
Design is something we interact with on a daily basis. From a billboard on a highway, the glowing signage of a bar to the books on our shelves, we can find it all around us. We can’t escape it — we interact with design when we purchase products, read printed materials and navigate our electronic […]
A brand is a word or symbol which gives a product a unique identity, it’s also a promise to consistently deliver a certain experience to the consumer. Two key factors that help make your brand phenomenal are uniqueness and consistency — take a minute to think of all the brands you love, none will be found lacking these […]
by David Woruka