Your brand story is a core part of your brand identity and helps give life to your brand. Your brand story isn’t just what you tell people. It’s what they believe about your brand based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even […]
Good brands are people and purpose-oriented, focused on meeting specific needs or wants. In order to continuously put people and purpose first, there must be an understanding that a brand cannot be stagnant, it must move with the ever-changing demands of its target audience. To maintain value in the marketplace, a brand must always ensure […]
A brand is a word or symbol which gives a product a unique identity, it’s also a promise to consistently deliver a certain experience to the consumer. Two key factors that help make your brand phenomenal are uniqueness and consistency — take a minute to think of all the brands you love, none will be found lacking these […]
by Miracle Ewim
by David Woruka