8 Social Media Marketing Tools Your Competition Is Using to Succeed

  • by John Maduforo
  • Jun 06, 2019
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Image Source: Charles PH, via Unsplash I’m no magician, but if you are reading this post, here’s what I know about you… So, you finally decided to take your social media marketing seriously — from creating engaging visuals to writing, reviewing and rewriting every caption to make sure they inspire your audience to take the […]

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4 Questions Every African Business Owner Should Ask Before Investing In Social Media Marketing

  • by FutureSoft-Admin
  • Jun 17, 2019
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Business and social media marketing A lot of African businesses still underestimate the power of social media in today’s world. However, Facebook currently has over 2. 3 billion monthly active users globally and over 2 million active users in Africa. Instagram records over 2 million active users daily globally and 900,000 active users in Africa, […]

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5 Reasons Your Social Media Marketing Needs a Content Strategy

  • by Nkemdilim Uwaje-Begho
  • Jul 05, 2019
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Have you ever tried writing a social media post and you simply can’t remember what you wanted to write about? Sometimes you are just all out of ideas or haven’t taken the time to outline relevant themes for your organization and sometimes your graphics simply don’t engage the way you would like them to. Do […]

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5 Social Media Marketing Trends That’ll Continue in 2020

  • by John Maduforo
  • Oct 30, 2019
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Why you need to include these in your digital strategy for next year. This is usually the part of my blog where I (and pretty much everyone else) preach with amazing statistics of how many people in the world are actively using at least one social media daily and why your business needs to go […]

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Instagram Likes Are Going Away: Everything You Need to Know

  • by John Maduforo
  • Dec 10, 2019
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Sometime this year what started as a rumour was followed by an official announcement from Instagram sharing plans to eliminate the like indicator in the app. Oh, don’t scream yet, because you’ll still be able to double-tap on your favourite content and like them, but you will no longer be able to see how many […]

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