Do you remember when the hashtag symbol “#” was just a symbol on our keypad and was only useful when we dialled USSD codes or an IVR system asked you to press the pound key? Today, it’s not just a popular term on Social Media Channels like Instagram, but rather a means of discovering content […]
A brand is a word or symbol which gives a product a unique identity, it’s also a promise to consistently deliver a certain experience to the consumer. Two key factors that help make your brand phenomenal are uniqueness and consistency — take a minute to think of all the brands you love, none will be found lacking these […]
You might be going back and forth about whether your organisation needs a blog. However, imagine a scenario where I revealed to you that writing is the most financially savvy approach to engaging your organic audience. It’s valid! Over half of advertisers say that online blogs have expanded their brand perception, thought initiative, SEO, and […]
Unless you invented a business that doesn’t deal with people, your ability to offer great customer service is the oxygen of any business including yours. There are a thousand and one things you can give or do to attract new customers, but if they swear never to come back because your customer service sucks, then […]
I spent yesterday evening talking to my friend and leading wealth coach in Nigeria, Abiola Adekoya on her maiden edition of Disruptors with Abiola Adekoya, an IG LIVE series focused on Disruptors, Industry Trends, Wealth Creation and how to navigate the 21st century with all it’s quirks and kinks. Our topic was How Digital Transformation is […]
I am sure you have noticed more and more personal brands popping up and business leaders finding creative and innovative ways to position themselves and their companies. You may be shaking your head at this trend and wondering why you should jump on the band wagon and invest in building your personal brand in the […]
“At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.” — John Chambers Digital Transformation is often pigeonholed as an IT topic or project that only concerns the CIO or CTO….but it is much more than that. […]
Did you know that there are over 5.6Billion searches on Google every day? Over the years Google, the wold’s largest search engine, has become synonymous for search. Every day people go on Google to search for information, news, tips, industry-related news or coronavirus pandemic updates. As a business owner you should invest in making sure […]
We entered into the new decade with high hopes and good cheer. We reflected on the past ten years and made projections for the next ten. The plane for brands was set for smooth sailing, but the COVID-19 pandemic struck and uncertainties ravaged the majority of economic sectors, pushing some sectors to the brink of […]
No matter how many times it has been told to us, we all still love a great story and it never gets old. With many businesses closed and as cities around the world continue to remain under lockdown, many brands have also drifted towards digital and social media platforms to engage and reach new potential […]
by John Maduforo
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