We all started the year with daring resolutions, for both our personal, professional and business goals, until the reality of a global pandemic rocked the earth in a direction totally opposite of what we all planned for. It came as a shock to all of us — even for brands who never imagined that a […]
Like marketing on any other platform before social media, having a strategy is a key element of the process. Whatever your goal for being on social media is, not having a well-thought strategy can render your efforts counter-productive. Marketing and advertising have come a long way from TV, radio, newspaper, and magazines etc. The world […]
2021 was an interesting year….especially in the world of Digital Marketing and Customer Experience…. We saw platform algorithm changes, policy changes and fragmented audiences that required more and more personalisation. We saw the rise of the use of data in a cookieless world and started to really see how meaningful context truly is. Here are […]
In today’s business world, competitions are ever increasing as well as the need to put your business in front of potential customers who are actively searching for your product and services online. SEO (when done properly) helps you become discoverable when users are searching for what you do. Let’s begin by discussing what search engine […]
Your visual brand identity is what makes you stand out from the crowd — without a unique symbol or specific colours, it is difficult or impossible to uniquely identify yourself as a brand, which means that standing out from your competition or being recognised by your target audience will prove itself extremely hard as you […]
One of the key pillars of digital marketing is email marketing. Email marketing can be simply be defined as the act of sending marketing messages to prospective and/or retained customers via email. The beauty of this kind of marketing is that it can be integrated with any kind of digital marketing you choose. It is […]
Weare humans and we are made for connections, offline, online and anyhow possible we communicate — to educate, entertain, engage, or to inspire. Looking at all of the existing social media platforms, it is easy to see how each channel is suited to a certain kind of content and useful for particular kinds of human […]
The increasing use of social media has become not just an essential part of our everyday life but for businesses, it’s fast changing the rules of the game and most CEOs are slow to keep up. Studies have shown that the biggest single reason for organizations who still fail at social media or record poor […]
5 Steps to Create an Effective Digital Marketing Strategy There are over 3.5 billion people online and the current marketing reality is that digital is impossible to rule out. No growing business can afford to walk around in the dark without a clear plan to follow and expect to generate successful results. A digital strategy […]
There is plenty of evidence that shows the ineffectiveness of digital marketing, but at the core of this supposed evidence is businesses having a poor understanding of their ideal buyers. This poor understanding results in poorly crafted and presented messaging or content which literally makes your prospective ideal buyer switch off on you and all […]
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